Which is becoming very fast these days on social media. On Shilpa’s investment, VS Kannan Sitaram, Venture Partner at Fireside Ventures said, “Together, Shilpa Shetty Kundra and Mamaearth will create new … Mamaearth face wash launched its first television commercial featuring Shilpa Shetty Kundra and conceptualized by Korra Worldwide. Mamaearth, a startup that reduces parenting stress by providing safe, natural and toxin-free products for babies and parents has roped in actor Shilpa Shetty … Fireside Ventures and Stellaris Venture Partners are the most recent investors. Gurgaon – Mamaearth, the toxin free personal care startup,launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of natural ingredients in their face wash product. Ghazal and her team, have from ideation to inception, worked closely with other mothers and taken their feedback on a daily basis. We are on a mission to improve child well being by reducing parenting stress. SHARE Honasa Consumer Pvt. Mamaearth, the toxin free personal care startup,launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of natural ingredients in their face wash product. Mamaearth, the toxin-free personal care startup, launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of … Backed by Bollywood actress Shilpa Shetty, Mamaearth produces and sells skincare, haircare and babycare products. This enables the brand to grow manifold. Their latest funding was raised on Jan 7, 2020 from a Series B round. Kunal Bahl, Rohit Bansal, Fireside Ventures, Stellaris Venture Partners, Sequoia India, Shilpa Shetty, Rishabh Mariwala, Sharp Ventures. Honasa Consumer Pvt. Shilpa Shetty Kundra (born Ashwini Shetty; 8 June 1975) is an Indian actress, film producer, dancer, author, businesswoman and a former model who predominantly appeared in Hindi language films. As far as its investments are concerned, MamaEarth is backed by Fireside ventures along with some key angel investors, Shilpa Shetty Kundra and now Sequoia Capital India. 4 th Floor, Maruti Plaza, Indiranagar Double Road, Bangalore 560071. She pursued her love for the arts with intensive courses in Modern Art, Design and Applied Arts from the New York Academy of Arts. There’s a constant pull of dividing time equally. As far as its investments are concerned, MamaEarth is backed by Fireside ventures along with some key angel investors, Shilpa Shetty Kundra and now Sequoia Capital India. Mamaearth offers the best of nature backed by science, with natural ingredient-based products such as Vitamin C & Turmeric in their facewash. It was recently revealed that she invested US$250,000 in Mamaearth, a start-up for baby care products. Mamaearth is funded by 8 investors. The couple found that safety was a big concern for parents and decided to launch the company which focuses on safe, toxin-free, international standard products. Mamaearth offers the best of nature backed by science, with natural ingredient-based products such as Vitamin C & Turmeric in their facewash. As newcomers in this business, rebuilding the trust of their audience in age-old organic recipes and get them to look beyond fancy names, and packaging was also tough. A mother, a homemaker, an author, a fitness influencer, Shilpa Shetty Kundra seems to be ageless with passing time. Ghazal tells us that being both a mother and an entrepreneur is like raising two kids at the same time. Shilpa Shetty Kundra invests in Mamaearth – says, "I love their toxin-free baby care products”. In 2018, actor, entrepreneur, fitness expert, and investor Shilpa Shetty decided to invest in Mamaearth, a startup Co-founded by Ghazal Alagh that makes baby and mothercare products. One of the very few proper campaign shoots that have managed to take place since the lockdown, this shoot is a great example of how we are slowly coming back to … It comes as now wonder then, that Ghazal and the Mamaearth team is looking forward to clock 100 crore in sales soon. Shilpa Shetty Kundra credits Mamaearth’s Vitamin C face wash for glow. MUMBAI: Mom and baby care consumer startup Mamaearth has raised $250,000 (about Rs 1.6 crore) from actor and entrepreneur Shilpa Shetty Kundra. Her investment in Mamaearth is a validation of our purpose and our capability to execute. Personal care brand Mamaearth has launched a TV-led campaign to promote its Vitamin C face wash. Mamaearth offers the best of nature backed by science, with natural ingredient-based products such as Vitamin C … The TVC showcases the goodness of natural ingredients without toxins in their product. Being an entrepreneur and a mother, has comes with its own set of challenges. So what makes Mamaearth stand out, and appealing to mothers like Shilpa Shetty who went on to invest in the company? It was recently revealed that she invested US$250,000 in Mamaearth, a start-up for baby care products. This marks the startup's third round of external funding. Mamaearth has announced the launch of India’s first plant-based diapers with #TouchofGoodnesscampaign, featuring celebrated actress and mom-preneur, Shilpa Shetty Kundra. Subscribe. The age group of 25-34 engages most on the actor’s Twitter account. Through this TVC, Mamaearth aims at highlighting the goodness of Vitamin C present in their face wash, which is straight from the garden. The Indian maternity and baby care products market has been witnessing tremendous growth in the last few years, in comparison to other emerging markets across the world. Shilpa Shetty Kundra invests in Mamaearth – says, “I love their toxin-free baby care products” Read more. By signing up for yourstory you agree to the. By the parents, For the parents We are parents, just like you. Parents like me are always looking for the best in quality products for their children which are also “safe” and legit. Don't procastinate, you know tomorrow never comes. While the manufacturing and packaging is done by third-party vendors across the country, all the R&D for new product development is carried out in-house by the Mamaearth team. She says, “There are certain parenting problems that only mothers will understand, and being a mum has helped me in understanding and addressing those issues. Watch the film conceptualised by Korra Worldwide . Shilpa Shetty Kundra advocates for Mamaearth’s Vitamin C Facewash in the latest ad film The TVC conceptualised by Korra Worldwide is a 30-second … On the 12th and 13th of June, Mamaearth completed its first marketing campaign shoot post the COVID-19 lockdown. It was when Ghazal and Varun (her husband and co-founder) were expecting their first child that they started looking out for safer alternatives in India. The company sells most its products on its own website and other online ecommerce platforms like Amazon, FirstCry, Nykaa, Flipkart and Paytm. www.exchange4media.com . ", On Shilpa's investment, VS Kannan Sitaram, Venture Partner at Fireside Ventures said, "Together, Shilpa Shetty Kundra and Mamaearth will create new opportunities for the business and help the brand strengthen its purpose and reduce parental stress for more parents. Watch the film conceptualised by Korra Worldwide . While they were trying to convince her to be the brand ambassador, Shilpa became an investor of this startup, seeing the potential of the product. MamaEarth Operating Metrics. According to Talkwalker, Shilpa Shetty seems to have a global appeal with maximum followers from the U.S, followed by the U.K, and even Pakistan, Russia & China, apart from people in India on Twitter account. Through this TVC, Mamaearth aims at highlighting the goodness of Vitamin C present in their face wash, which is straight from the garden. Fireside Ventures and Stellaris Venture Partners are the most recent investors. Mamaearth face wash launched its first television commercial featuring Shilpa Shetty Kundra and conceptualized by Korra Worldwide. Mamaearth first formulates products that are then produced by contract manufacturers under a license from its own name. Moreover, Mamaearth raised another funding of $4 million from Fireside Ventures and Stellaris Ventures Partners. Having Shilpa Shetty on board has worked wonders for the brand. All our products are toxin-free (No harmful chemicals) & dermatologically tested in Europe. On Shilpa’s investment, VS Kannan Sitaram, Venture Partner at Fireside Ventures said, “Together, Shilpa Shetty Kundra and Mamaearth will create new … “Since our inception in December 2016, we have already sold over one million products to more than 500,000 customers across 150+ cities in India," says Ghazal. We already have more than 100K happy consumers across 121 cities and we expect to reach 250K consumers by the end of this year.". Led by husband and wife duo Varun and Ghazal Alagh, Mamaearth offers baby and mom care product including certified toxin-free body lotions, rash creams, hair shampoo, body wash, diaper rash cream among others which cater to infants, mothers as well as children of up to five years. contact@stellarisvp.com. Today, we have about 300 mums who guide us on the nuances of their issues, as well as why current solutions do not work for them. According to statistics collected by ResearchMoz, the baby care market in India will grow at 17 percent CAGR between 2014 and 2019. Ghazal says. 1.6 crore in the company. Shilpa Shetty shared this photograph (courtesy theshilpashetty) Highlights Shilpa hosted a dinner for Genelia and Riteish Genelia shared a selfie from Thursday dinner “Nice firm,” wrote Raj Kundra New Delhi: Actress Shilpa Shetty, who’s a co-owner of the Bastian chain … Bollywood actress Shilpa Shetty Kundra has invested $250,000 in MamaEarth–an online baby care products startup. … शिल्पा शेट्टी (Shilpa Shetty) की यह फोटो वायरल होने के पीछ सबसे बड़ा कारण यह भी है क्योंकि इसके जरिए वह अपने फैन्स के साथ एक गुड न्यूज भी शेयर करने जा रही है. Mar 15, 2021 . With her personal involvement in Mamaearth, we expect to take our brand’s message of toxin-free parenting to a much larger audience. Urvi Shah Roll no : 5085 Mamaearth has assigned Essence as their integrated media agency Brand endorsements Shilpa Shetty - Investor and Rubina Dilaik & brand ambassador Abhinav Shukla Anita Hassanandani Shehnaaz Gill & Sidharth Shukla Influencer Marketing Results of influencer marketing Campaign marketing #TouchOfGoodness The announcement was first made by one of the restaurant’s regular guests, Shilpa Shetty Kundra. By signing up for YourStory, you agree to the, Search for what you want, categories, tags, keywords, authors, events, anything under YourStory. Last but not least, Shilpa Shetty is also a smart investor. She believed that toxin free products are the best. Leave this field empty if you're human: whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. Shilpa Shetty is flanked by Mamaearth co-founders Varun Alagh (left) and Ghazal Alagh (right). Shilpa Shetty Kundra, the 43-year-old Bollywood actress, has bagged yet another brand in her kitty. Twitter demographics places (last 6 months): Talkwalker Data. Like most parents, they were disappointed and had to buy products from the US. Their latest funding was raised on Jan 7, 2020 from a Series B round. Ghazal shares that the final ingredients for new products are tested against safety standards by the Made Safe team. While starting up, the biggest challenge, Ghazal says “was to find the best natural ingredients that were equally effective so that we could offer non-toxic and 100 percent safe products to our consumers at affordable prices.”. Mamaearth, which started out with just six products in its portfolio, now has over 100 SKUs. The Delhi-based startup will deploy the fresh proceeds to enhance awareness of the brand, expand product categories as also scale up its offline footprint and distribution. Mamaearth has roped in Shilpa Shetty Kundra for their first national television campaign for face wash. Shilpa Shetty Kundra has funded over $250,000 to the startup in April of 2018 and has backed the company ever since. Bollywood actress Shilpa Shetty is well known for endorsing in healthy brands, this time the actress is introducing MamaEarth - Asia’s first Madesafe certified brand offering a toxin-free range of products for children and mothers.. Shilpa Shetty Kundra is the brand ambassador and equity investor of MamaEarth. According to Toronto’s organic grocery and produce delivery service. By signing up for yourstory you agree to the. Shilpa Shetty with Varun and Ghazal Alagh the founders of Mamaearth. The first round of funding was led by Kanwaljit Singh and a few other investors in 2016. It is a digital-first FMCG company whose revenue model is based on the sale of tangible products to the consumers through Direct-2-Customers (D2C) platforms like Amazon, Flipkart, etc., and traditional offline stores. ", Ghazal Alagh said, "We are a 'mum-powered' company and work with a large number of mothers who are involved right from the ideation, conceptualisation stage to developing the actual product. Mamaearth, the toxin free personal care startup,launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of natural ingredients in their face wash product. Mamaearth’s monthly figures are at over three crore in gross sales, and it has grown at 300 percent over the last year. Personal care brand Mamaearth has launched a TV-led campaign to promote its Vitamin C face wash. Mamaearth names Jayant Chauhan as Chief Technology and Product Officer FMCG brand Mamaearth has appointed Jayant Chauhan as Chief Technology and Product … Mamaearth launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of natural ingredients in their face wash product.